Which is the better CRM software? NetSuite CRM or Salesforce? Here’s the analysis.
NetSuite’s CRM Capabilities and integration with business process management and commerce offers an edge over Salesforce
With so much customer data available from lead generation to post-sales support, customer relationship management (CRM) is invaluable to the growth of a business. Customer data management can become a cumbersome process, however, with key data points spread across disparate systems like Point of Sale, accounting software, or eCommerce platforms. Successful customer relationship management software has to simplify managing the relationship with a customer, make it easy to report on all data about the customer, and also be instrumental in business development and growth for an organization.
Overview of Oracle NetSuite, a Successful, integrated Customer Relationship Management System (CRM)
NetSuite’s Customer Relationship Management (CRM) delivers powerful capabilities all in a single cloud solution for effective customer and sales management including sales force automation, marketing automation, customer service and customer support. NetSuite CRM also empowers a business with improved scalability features by integrating performance management, order management and partner management, meaning your customer data lives right alongside your account and other business data, solving the integration hassle and streamlining your business.
Why should you choose Oracle NetSuite CRM as a customer management tool?
NetSuite CRM software is a fully cloud-based business management solution that provides a unique combination of cost effectiveness, ease of use, and full-featured functionality without the limitations of legacy or stand-alone systems.
- NetSuite CRM is more than a traditional CRM with immense automation features to better streamline the entire sales process including marketing automation, order management, partner management, sales performance management, incentive compensation, customer service, and more.
- As a cloud-based solution, it lowers the IT cost for an enterprise and further allows its employees to work from any location, web browser, or mobile device.
- With NetSuite CRM users can improve sales performance with built-in sales forecasting, quota management, automated commission management and upsell management features.
- It includes a robust role-based dashboard, offering real time visibility into sales, service, and marketing, and a full, 360-degree view of all customer information, data, and interactions.
- NetSuite CRM software improves order management processes by seamlessly integrating it with available ERP systems.
- It has integrated scalability features that allows the CRM to grow with your business. You start with the CRM, but you can easily expand to NetSuite’s cloud-based suite for complete end-to-end business management including ERP and ecommerce.
- The SuiteCloud platform provides end-to-end customization, together with an ecosystem of value added SuiteApp partner integrations which can be accessed at SuiteApp.com.
Powerful Customer Management Features in Oracle NetSuite CRM
NetSuite CRM is one of the most powerful customer management systems on the market, with key features to handle leads, sales, and customer information that make enterprise business processes more efficient, faster, and in real-time.
- Sales Force Automation: With the help of SFA, NetSuite CRM empowers sales teams to have accurate information of all prospects in real time. It enables a sales manager to efficiently handle opportunities across their various status, potential revenue, key contacts, notes, related documents, and more.
- Quota Management & Sales Forecasting: NetSuite CRM, through its forecasting and quote management capabilities ensures predictability and trust across the entire sales process. Opportunities, quotes, and estimates combine for a forecast category that enables a sales manager to divide each transaction appropriately as low, commit, or upside.
- Automated Incentive Compensation Management: The CRM has in-built features for flexible sales compensation management. This feature frees up time for sales operations teams; time that can otherwise be lost in time-consuming compensation calculation processes.
- Round the Clock Mobile Access: NetSuite’s comprehensive support for mobile devices—iPhone, BlackBerry, or Android (provided by both NetSuite and NetSuite SuiteCloud partners)—ensures that your sales users get real-time access to the business information they need. They will gain access to the latest business reports and metrics, manage calendar information to accept/decline meetings, and see customer and opportunity details.
- Integration with Social and Productivity Tools: NetSuite integrates very well with standard social solutions such as Yammer and Qontext using its SuiteSocial platform, improving collaboration and overall sales productivity. In addition to the above, NetSuite also integrates with leading email and productivity tools such as Microsoft Outlook and Google Apps.
- Customer Service and Support: With the help of NetSuite’s call center capabilities, users can assign, track, & escalate cases to serve customers quickly and efficiently, while NetSuite’s 360-degree customer view gives service and support representatives better visibility into customer issues and even empowers them to upsell and cross-sell to drive more business.
- Reporting, Analytics, and Planning: NetSuite delivers built-in, real-time role-based dashboards, reporting, and analytics enabling your sales, marketing, and customer service teams to monitor personalized key performance indicators (KPIs) and gain access to the latest reports as part of their everyday activities. With NetSuite, they can also diagnose issues on the fly with drill-down visibility to the sales opportunity, customer record or sales quote detail to quickly take action and drive results.
- Customization with SuiteCloud Platform: NetSuite CRM provides flexible cloud customization using SuiteCloud platform for sales activities like complex forms management, graphical workflow management, scripting, web services, and more.
- Workflow Management and Approval: NetSuite CRM with assistance from SuiteFlow, an inherent part of the SuiteCloud Platform can seamlessly create clickable rule-based workflows for lead nurturing sales order approval chains, travel workflow approvals, and others.
Does NetSuite CRM have an edge over Salesforce?
Though NetSuite and Salesforce are both popular CRMs in the market, there are features that distinguish them from each other. On certain parameters, NetSuite emerges as the victor, especially when it comes to native integration features. The user-friendly interface, CRM capabilities on mobile, better e-commerce integrations, and enhanced forecasting capabilities all make NetSuite a potentially better choice, especially for companies without the large IT budgets required to integrate disparate systems.
Wrapping Up
An enterprise opting for Oracle NetSuite CRM can take advantage of a customer management tool that harnesses the following process and business growth-related benefits.
- Aids in improving sales productivity by 15%–20%
- Overall business productivity increases by 20%
- Improve customer service resolution time by 30% to 60%
- Provides improved marketing campaign ROI
- Streamlines quote-to-order processes
Kompete Business Solutions is a premier Oracle NetSuite consultant and implementation partner that offers exclusive NetSuite CRM services in addition to an entire range of NetSuite services aligned with an enterprise’s business needs.